|Smiley – Hip and Youthful – Thoughtful Collage at the Store|
The collection of the products is great and their structural placement even better. What stands out for the Store is the human touch, creation of an overall Technical experience (‘Tech-perience’ as they call it!!) and the stress on the particulars. The customer management could not had been better.
|Sync – Creating the ecosystem for the Handsets|
The overall shopping experience at the store is refreshingly different and yes, highly recommended.
|They are particular about particulars|
|And they are unique in doing that !!|
|Interiors – Compact and Functional|
|The Blue of the store is to get away from the Handset Blues !!|
|The Focus ( lights) on the right handsets|
Ambience of the store is excellent. A combination of Blue and White adore the interiors, with catchy design that brims with youthfulness. The arrangement is functional and compact. The store is divided in clear segments through neatly demarcated sections and Spaces.
|There seems to be a lot of thought behind the Interiors|
|Right Service with the Product Mix means true Value|
As soon as you enter the store, there is a section for ’Bestsellers’ that comprise of high selling products, across different price segments. Followed on the left is the ‘Pedestrian’ section that houses some really good handsets, largely to capture the view of the by-goers on the bustling Colaba market. It is a good marketing option to draw attention as this section is clearly seen on the Causeway. Further ahead is the ‘Point and Shoot’ section. There is a space that gives you the opportunity to click yourself, in some fun ways.
|The Beauty across the street|
It’s your dedicated space to satiate ‘selfie’ driven desires, or a hip way to click yourself through your new camera. A different concept though, and would for sure strike a chord amongst the youth. The gist is, It is ‘fun’.
|The Space for’Point and Shoot’|
|The Store Representative obliged me by posing in the ‘Point and Shoot’ space|
Just next to this space is the functional demarcation for the ‘Image and Photography’ section. This section houses handsets with superior photography features. Multi brand handsets placed next to each other makes a good contention for easy and right buying choice from the customer’s perspective. My personal experience is that it’s a useful method of product segregation. A larger collection of low cost handsets could had been icing on the cake.
|For a Change … It is ….Lights, Action and Camera…|
|Play it, Live it and Own it.|
If you thought that work and play could not go together, next section, ‘Work and Play’ proves you entirely wrong. The section has handsets suitable for office goers and those looking for a rich gaming experience.
There is also a section called ‘New and Noteworthy’, for the handesets that are worth the attention.
|Enter – ‘New and Noteworthy’ Section|
|For the Quiet and the Loud|
Via the kids section, you can head to the billing counter, which has some sitting space and pamphlets of the Value Added Services (the USP of the store) that store has on offer.
|They Wear it on the Tee|
Store’s USP (Unique Selling Point):
|Services that build the relationships|
|You have to Pick him!|
|Complete Maintenance, Complete Relief|
|Stay in Touch – Wherever, However you want !|
Creating a complete technology Experience
|The Pandora Box – Sync|
(Update: November 29, 2014: This post eventually won the first prize in the contest.)